Post purchase email

Use post-purchase emails to invite customers to leave a review after they receive their order.

Typical flow

1. Customer places an order.
2. The app schedules a review request email based on your delay settings.
3. Customer opens the review link in the email.
4. Customer submits the review on your hosted review form page.
5. Review is stored with request context and can be treated as verified-style feedback.

Why use it

• Higher review collection rate than relying on product-page forms only
• Better timing control (for example days after purchase)
• Stronger trust signals through request-based context

What to configure

• Enable review collection by email in app settings
• Set the send delay after purchase
• Customize subject and body templates
• Keep review link placeholders intact in email templates

Best practices

• Send after delivery window, not immediately after purchase.
• Keep the email short with one clear call to action.
• Test the full flow with a real order before launching broadly.
• Pair with storefront app blocks so new reviews are visible quickly.

Quick links

Troubleshooting

• If emails are not sent, verify email collection is enabled and delay settings are valid.
• If customers land on invalid request pages, confirm template links keep required placeholders.
• If reviews are unverified, test with a fresh order and link generated from a new request.